Sift is a promising ex-SpaceX startup that offers an observability stack for machine inventors across several industries — including aerospace, robotics, renewable transportation and energy.

The company was still in its early growth phase and needed to attract new customers and investors. This required a demand-generation ecosystem and sales enablement toolkit that could communicate the company’s vision and value. As the ACD on this project, I led and managed each project, while creating a range of messaging assets – including quick-hitting brand and product statements, and long-form articles that spoke in-depth about the company’s ethos. Altogether, we gave Sift the tools it needed to attract investors and enter into its next stage of funding.