For Palisades Tahoe’s 2023/24 season, the resort needed an updated look and sound for the upcoming year, and a new creative guide for its Mountain Sports School. We crafted a system that would highlight the incredible terrain of Palisades Tahoe and encourage possibilities for the discerning skier.

This project was my pride and joy for several reasons:

• I was given creative carte blanche to write poetic lines about skiing (a dream come true).

• The campaign won Overall Best Campaign of the Year from the National Ski Areas Association.

• The client asked for my help again one year later, in order to refresh their messaging for their 75th anniversary