This innovative biotech materials company was in the process of expanding and asked us for a complete overhaul of its brand and website. From creating a new logo and brand identity, to composing web copy and a new messaging system, our team gave Lygos the facelift it was looking for, and an optimized website designed for easier navigation.

As the sole architect of Lygos’ new brand voice and ACD on this project, I participated in a wide range of c-suite interviews in order to gain an in-depth understanding of the company’s operations and purpose. Working in close communication with Lygos’ leadership, I updated the company’s mission and values statements, and spearheaded the enormous task of rewriting Lygos’ entire website.