As an in-house copywriter at this national nonprofit, I wrote compelling brand copy for multiple departments, including the Best Friends online store.

Working with a small team of designers and photographers, we created award-winning assets that brought in millions of dollars in donations every year. I was responsible for crafting a wide range of copy directed toward numerous different audiences – from member emails, newsletters, direct mailers and impact reports; to flyers, brochures, billboards, web pages, social media ads, instructional material, PSAs, video scripts, event signage and creative concepts.